Objectif is a social game that opens up a dialogue about the relationship between race, gender, and standards of beauty.

Each round one player acts as the judge, while other players compete to place the most attractive card. In Objectif, the judge must explain their reason for choosing one card over the others, giving players an opportunity to influence, argue, and persuade their way to victory.

Objectif was created in response to the article “Why Black Women Are Less Physically Attractive Than Other Races” published online at Psychology Today. The article is no longer available at the original site, but you can read about it here and see a screenshot here.

More information about the game can be found at objectifgame.com